Green is the hot topic these days, and the concept
is having an impact on the way people think about
datacenters. Companies around the world are
announcing ways to save energy and reduce costs by
5 buying new hardware and services. Yet, there is little
guidance on how you can take action to control energy
costs. In the past, electricity has been treated as an
overhead expense, like the cost of space. But with rising
power costs and issues regarding reliability, supply, and
10 capacity, electricity requires its own specific strategy.
Projects regarding performance optimization and
cost reduction are a part of everyday best practices in
nearly every area of business. So why not treat energy
cost in the same way?
15 As Information Technologies (IT) pros, many of us
make decisions about the configuration and setup of
servers, the specifications on the equipment our
organizations purchase, and the requirements for
datacenter upgrades and construction. We even provide
20 early design input during application development. When
it comes to these projects, we obviously have a golden
opportunity to be green and influence the energy
efficiency of any datacenter.
The first part of any strategy is to know your current
25 energy usage. You need to know where your energy is
used and by what specific equipment, as well as what
usage is efficient and what is wasteful in the datacenter.
Unfortunately, it's rare to find power-consumption
metering in place that can break down usage to a level
30 where people can see the results of their actions. Most
organizations typically only see a monthly power bill
that rolls up consumption into an overall bottom line.
This offers little incentive for saving energy since
individuals never see the impact of their decisions, and
35 there is no way for them to prove that their changes
have actually saved energy.
One of the first issues people confront when
considering a green datacenter initiative is whether they
have executive support. For the purpose of the article, I
40 am going to assume the answer is "not yet." Executive
support requires a serious commitment that provides
resources and budget for your initiative. And while there
is a lot of talk about green datacenters, the reality is
that there is still often a lack of serious support at the
45 executive level. If you did already have such executive
support, you would probably be running a green
datacenter right now.
Still, even assuming you are not getting the support
you need, there is a great deal you can do to push your
50 green datacenter initiative forward. So how do you
determine effective actions to take in achieving your
goals? Fortunately, energy efficiency is not a new
concept and there is a lot that IT pros can learn from
other industries. [.]
55 Anyway, for whichever direction you choose,
planning an energy efficiency program for your datacenter
will require collaboration across groups in IT. Until
recently, the typical approach to planning IT solutions
has been to ignore power costs early on during the design
60 phase, focusing on the hardware and software being
purchased, along with the labor and hosting costs of
the solution. When power is buried in the overhead cost
of running solutions in a datacenter, energy efficiency
is a low priority. Exposing the actual power being
65 consumed by solutions is the first critical step in changing
the behavior of your organization.

By Dave Ohara
TechNet Magazine, October 2007

Green is the hot topic these days, and the concept
is having an impact on the way people think about
datacenters. Companies around the world are
announcing ways to save energy and reduce costs by
5 buying new hardware and services. Yet, there is little
guidance on how you can take action to control energy
costs. In the past, electricity has been treated as an
overhead expense, like the cost of space. But with rising
power costs and issues regarding reliability, supply, and
10 capacity, electricity requires its own specific strategy.
Projects regarding performance optimization and
cost reduction are a part of everyday best practices in
nearly every area of business. So why not treat energy
cost in the same way?
15 As Information Technologies (IT) pros, many of us
make decisions about the configuration and setup of
servers, the specifications on the equipment our
organizations purchase, and the requirements for
datacenter upgrades and construction. We even provide
20 early design input during application development. When
it comes to these projects, we obviously have a golden
opportunity to be green and influence the energy
efficiency of any datacenter.
The first part of any strategy is to know your current
25 energy usage. You need to know where your energy is
used and by what specific equipment, as well as what
usage is efficient and what is wasteful in the datacenter.
Unfortunately, it's rare to find power-consumption
metering in place that can break down usage to a level
30 where people can see the results of their actions. Most
organizations typically only see a monthly power bill
that rolls up consumption into an overall bottom line.
This offers little incentive for saving energy since
individuals never see the impact of their decisions, and
35 there is no way for them to prove that their changes
have actually saved energy.
One of the first issues people confront when
considering a green datacenter initiative is whether they
have executive support. For the purpose of the article, I
40 am going to assume the answer is "not yet." Executive
support requires a serious commitment that provides
resources and budget for your initiative. And while there
is a lot of talk about green datacenters, the reality is
that there is still often a lack of serious support at the
45 executive level. If you did already have such executive
support, you would probably be running a green
datacenter right now.
Still, even assuming you are not getting the support
you need, there is a great deal you can do to push your
50 green datacenter initiative forward. So how do you
determine effective actions to take in achieving your
goals? Fortunately, energy efficiency is not a new
concept and there is a lot that IT pros can learn from
other industries. [.]
55 Anyway, for whichever direction you choose,
planning an energy efficiency program for your datacenter
will require collaboration across groups in IT. Until
recently, the typical approach to planning IT solutions
has been to ignore power costs early on during the design
60 phase, focusing on the hardware and software being
purchased, along with the labor and hosting costs of
the solution. When power is buried in the overhead cost
of running solutions in a datacenter, energy efficiency
is a low priority. Exposing the actual power being
65 consumed by solutions is the first critical step in changing
the behavior of your organization.

By Dave Ohara
TechNet Magazine, October 2007

Green is the hot topic these days, and the concept
is having an impact on the way people think about
datacenters. Companies around the world are
announcing ways to save energy and reduce costs by
5 buying new hardware and services. Yet, there is little
guidance on how you can take action to control energy
costs. In the past, electricity has been treated as an
overhead expense, like the cost of space. But with rising
power costs and issues regarding reliability, supply, and
10 capacity, electricity requires its own specific strategy.
Projects regarding performance optimization and
cost reduction are a part of everyday best practices in
nearly every area of business. So why not treat energy
cost in the same way?
15 As Information Technologies (IT) pros, many of us
make decisions about the configuration and setup of
servers, the specifications on the equipment our
organizations purchase, and the requirements for
datacenter upgrades and construction. We even provide
20 early design input during application development. When
it comes to these projects, we obviously have a golden
opportunity to be green and influence the energy
efficiency of any datacenter.
The first part of any strategy is to know your current
25 energy usage. You need to know where your energy is
used and by what specific equipment, as well as what
usage is efficient and what is wasteful in the datacenter.
Unfortunately, it's rare to find power-consumption
metering in place that can break down usage to a level
30 where people can see the results of their actions. Most
organizations typically only see a monthly power bill
that rolls up consumption into an overall bottom line.
This offers little incentive for saving energy since
individuals never see the impact of their decisions, and
35 there is no way for them to prove that their changes
have actually saved energy.
One of the first issues people confront when
considering a green datacenter initiative is whether they
have executive support. For the purpose of the article, I
40 am going to assume the answer is "not yet." Executive
support requires a serious commitment that provides
resources and budget for your initiative. And while there
is a lot of talk about green datacenters, the reality is
that there is still often a lack of serious support at the
45 executive level. If you did already have such executive
support, you would probably be running a green
datacenter right now.
Still, even assuming you are not getting the support
you need, there is a great deal you can do to push your
50 green datacenter initiative forward. So how do you
determine effective actions to take in achieving your
goals? Fortunately, energy efficiency is not a new
concept and there is a lot that IT pros can learn from
other industries. [.]
55 Anyway, for whichever direction you choose,
planning an energy efficiency program for your datacenter
will require collaboration across groups in IT. Until
recently, the typical approach to planning IT solutions
has been to ignore power costs early on during the design
60 phase, focusing on the hardware and software being
purchased, along with the labor and hosting costs of
the solution. When power is buried in the overhead cost
of running solutions in a datacenter, energy efficiency
is a low priority. Exposing the actual power being
65 consumed by solutions is the first critical step in changing
the behavior of your organization.

By Dave Ohara
TechNet Magazine, October 2007

Green is the hot topic these days, and the concept
is having an impact on the way people think about
datacenters. Companies around the world are
announcing ways to save energy and reduce costs by
5 buying new hardware and services. Yet, there is little
guidance on how you can take action to control energy
costs. In the past, electricity has been treated as an
overhead expense, like the cost of space. But with rising
power costs and issues regarding reliability, supply, and
10 capacity, electricity requires its own specific strategy.
Projects regarding performance optimization and
cost reduction are a part of everyday best practices in
nearly every area of business. So why not treat energy
cost in the same way?
15 As Information Technologies (IT) pros, many of us
make decisions about the configuration and setup of
servers, the specifications on the equipment our
organizations purchase, and the requirements for
datacenter upgrades and construction. We even provide
20 early design input during application development. When
it comes to these projects, we obviously have a golden
opportunity to be green and influence the energy
efficiency of any datacenter.
The first part of any strategy is to know your current
25 energy usage. You need to know where your energy is
used and by what specific equipment, as well as what
usage is efficient and what is wasteful in the datacenter.
Unfortunately, it's rare to find power-consumption
metering in place that can break down usage to a level
30 where people can see the results of their actions. Most
organizations typically only see a monthly power bill
that rolls up consumption into an overall bottom line.
This offers little incentive for saving energy since
individuals never see the impact of their decisions, and
35 there is no way for them to prove that their changes
have actually saved energy.
One of the first issues people confront when
considering a green datacenter initiative is whether they
have executive support. For the purpose of the article, I
40 am going to assume the answer is "not yet." Executive
support requires a serious commitment that provides
resources and budget for your initiative. And while there
is a lot of talk about green datacenters, the reality is
that there is still often a lack of serious support at the
45 executive level. If you did already have such executive
support, you would probably be running a green
datacenter right now.
Still, even assuming you are not getting the support
you need, there is a great deal you can do to push your
50 green datacenter initiative forward. So how do you
determine effective actions to take in achieving your
goals? Fortunately, energy efficiency is not a new
concept and there is a lot that IT pros can learn from
other industries. [.]
55 Anyway, for whichever direction you choose,
planning an energy efficiency program for your datacenter
will require collaboration across groups in IT. Until
recently, the typical approach to planning IT solutions
has been to ignore power costs early on during the design
60 phase, focusing on the hardware and software being
purchased, along with the labor and hosting costs of
the solution. When power is buried in the overhead cost
of running solutions in a datacenter, energy efficiency
is a low priority. Exposing the actual power being
65 consumed by solutions is the first critical step in changing
the behavior of your organization.

By Dave Ohara
TechNet Magazine, October 2007

Green is the hot topic these days, and the concept
is having an impact on the way people think about
datacenters. Companies around the world are
announcing ways to save energy and reduce costs by
5 buying new hardware and services. Yet, there is little
guidance on how you can take action to control energy
costs. In the past, electricity has been treated as an
overhead expense, like the cost of space. But with rising
power costs and issues regarding reliability, supply, and
10 capacity, electricity requires its own specific strategy.
Projects regarding performance optimization and
cost reduction are a part of everyday best practices in
nearly every area of business. So why not treat energy
cost in the same way?
15 As Information Technologies (IT) pros, many of us
make decisions about the configuration and setup of
servers, the specifications on the equipment our
organizations purchase, and the requirements for
datacenter upgrades and construction. We even provide
20 early design input during application development. When
it comes to these projects, we obviously have a golden
opportunity to be green and influence the energy
efficiency of any datacenter.
The first part of any strategy is to know your current
25 energy usage. You need to know where your energy is
used and by what specific equipment, as well as what
usage is efficient and what is wasteful in the datacenter.
Unfortunately, it's rare to find power-consumption
metering in place that can break down usage to a level
30 where people can see the results of their actions. Most
organizations typically only see a monthly power bill
that rolls up consumption into an overall bottom line.
This offers little incentive for saving energy since
individuals never see the impact of their decisions, and
35 there is no way for them to prove that their changes
have actually saved energy.
One of the first issues people confront when
considering a green datacenter initiative is whether they
have executive support. For the purpose of the article, I
40 am going to assume the answer is "not yet." Executive
support requires a serious commitment that provides
resources and budget for your initiative. And while there
is a lot of talk about green datacenters, the reality is
that there is still often a lack of serious support at the
45 executive level. If you did already have such executive
support, you would probably be running a green
datacenter right now.
Still, even assuming you are not getting the support
you need, there is a great deal you can do to push your
50 green datacenter initiative forward. So how do you
determine effective actions to take in achieving your
goals? Fortunately, energy efficiency is not a new
concept and there is a lot that IT pros can learn from
other industries. [.]
55 Anyway, for whichever direction you choose,
planning an energy efficiency program for your datacenter
will require collaboration across groups in IT. Until
recently, the typical approach to planning IT solutions
has been to ignore power costs early on during the design
60 phase, focusing on the hardware and software being
purchased, along with the labor and hosting costs of
the solution. When power is buried in the overhead cost
of running solutions in a datacenter, energy efficiency
is a low priority. Exposing the actual power being
65 consumed by solutions is the first critical step in changing
the behavior of your organization.

By Dave Ohara
TechNet Magazine, October 2007

Green is the hot topic these days, and the concept
is having an impact on the way people think about
datacenters. Companies around the world are
announcing ways to save energy and reduce costs by
5 buying new hardware and services. Yet, there is little
guidance on how you can take action to control energy
costs. In the past, electricity has been treated as an
overhead expense, like the cost of space. But with rising
power costs and issues regarding reliability, supply, and
10 capacity, electricity requires its own specific strategy.
Projects regarding performance optimization and
cost reduction are a part of everyday best practices in
nearly every area of business. So why not treat energy
cost in the same way?
15 As Information Technologies (IT) pros, many of us
make decisions about the configuration and setup of
servers, the specifications on the equipment our
organizations purchase, and the requirements for
datacenter upgrades and construction. We even provide
20 early design input during application development. When
it comes to these projects, we obviously have a golden
opportunity to be green and influence the energy
efficiency of any datacenter.
The first part of any strategy is to know your current
25 energy usage. You need to know where your energy is
used and by what specific equipment, as well as what
usage is efficient and what is wasteful in the datacenter.
Unfortunately, it's rare to find power-consumption
metering in place that can break down usage to a level
30 where people can see the results of their actions. Most
organizations typically only see a monthly power bill
that rolls up consumption into an overall bottom line.
This offers little incentive for saving energy since
individuals never see the impact of their decisions, and
35 there is no way for them to prove that their changes
have actually saved energy.
One of the first issues people confront when
considering a green datacenter initiative is whether they
have executive support. For the purpose of the article, I
40 am going to assume the answer is "not yet." Executive
support requires a serious commitment that provides
resources and budget for your initiative. And while there
is a lot of talk about green datacenters, the reality is
that there is still often a lack of serious support at the
45 executive level. If you did already have such executive
support, you would probably be running a green
datacenter right now.
Still, even assuming you are not getting the support
you need, there is a great deal you can do to push your
50 green datacenter initiative forward. So how do you
determine effective actions to take in achieving your
goals? Fortunately, energy efficiency is not a new
concept and there is a lot that IT pros can learn from
other industries. [.]
55 Anyway, for whichever direction you choose,
planning an energy efficiency program for your datacenter
will require collaboration across groups in IT. Until
recently, the typical approach to planning IT solutions
has been to ignore power costs early on during the design
60 phase, focusing on the hardware and software being
purchased, along with the labor and hosting costs of
the solution. When power is buried in the overhead cost
of running solutions in a datacenter, energy efficiency
is a low priority. Exposing the actual power being
65 consumed by solutions is the first critical step in changing
the behavior of your organization.

By Dave Ohara
TechNet Magazine, October 2007

Green is the hot topic these days, and the concept
is having an impact on the way people think about
datacenters. Companies around the world are
announcing ways to save energy and reduce costs by
5 buying new hardware and services. Yet, there is little
guidance on how you can take action to control energy
costs. In the past, electricity has been treated as an
overhead expense, like the cost of space. But with rising
power costs and issues regarding reliability, supply, and
10 capacity, electricity requires its own specific strategy.
Projects regarding performance optimization and
cost reduction are a part of everyday best practices in
nearly every area of business. So why not treat energy
cost in the same way?
15 As Information Technologies (IT) pros, many of us
make decisions about the configuration and setup of
servers, the specifications on the equipment our
organizations purchase, and the requirements for
datacenter upgrades and construction. We even provide
20 early design input during application development. When
it comes to these projects, we obviously have a golden
opportunity to be green and influence the energy
efficiency of any datacenter.
The first part of any strategy is to know your current
25 energy usage. You need to know where your energy is
used and by what specific equipment, as well as what
usage is efficient and what is wasteful in the datacenter.
Unfortunately, it's rare to find power-consumption
metering in place that can break down usage to a level
30 where people can see the results of their actions. Most
organizations typically only see a monthly power bill
that rolls up consumption into an overall bottom line.
This offers little incentive for saving energy since
individuals never see the impact of their decisions, and
35 there is no way for them to prove that their changes
have actually saved energy.
One of the first issues people confront when
considering a green datacenter initiative is whether they
have executive support. For the purpose of the article, I
40 am going to assume the answer is "not yet." Executive
support requires a serious commitment that provides
resources and budget for your initiative. And while there
is a lot of talk about green datacenters, the reality is
that there is still often a lack of serious support at the
45 executive level. If you did already have such executive
support, you would probably be running a green
datacenter right now.
Still, even assuming you are not getting the support
you need, there is a great deal you can do to push your
50 green datacenter initiative forward. So how do you
determine effective actions to take in achieving your
goals? Fortunately, energy efficiency is not a new
concept and there is a lot that IT pros can learn from
other industries. [.]
55 Anyway, for whichever direction you choose,
planning an energy efficiency program for your datacenter
will require collaboration across groups in IT. Until
recently, the typical approach to planning IT solutions
has been to ignore power costs early on during the design
60 phase, focusing on the hardware and software being
purchased, along with the labor and hosting costs of
the solution. When power is buried in the overhead cost
of running solutions in a datacenter, energy efficiency
is a low priority. Exposing the actual power being
65 consumed by solutions is the first critical step in changing
the behavior of your organization.

By Dave Ohara
TechNet Magazine, October 2007

TEXTO II
Da arte de aceitar
Ele não aceitava a moça. Ela foi, foi, conversou,
conversou, rodou, rodou, artimanhou, manhou, arte e
manha, miou, afinal rendeu. Criança de emoções
superficiais, rápidas, espontâneas e passageiras, ele
cedeu. Aceitou-a.
Fiquei pensando em algo tão definido pelos
psicólogos e literatos, porém inesgotável e eterno como
o tema humano: a necessidade de ser aceito.
Ser aceito não é receber a concordância. É receber
até a discordância, mas dentro de um princípio indefinível
e fluídico de acolhimento prévio e gratuito do que se é
como pessoa.
Ser aceito é realizar a plenitude dos sentidos do
verbo latino Accipio, que deu origem à palavra
portuguesa. Accipio quer dizer: tomar para si; receber,
acolher; perceber; ouvir, ouvir dizer; saber; compreender;
interpretar; sofrer; experimentar; aprovar; aceitar; estar
satisfeito com. Tem vários sentidos, tal e qual essa
aceitação misteriosa e empática que alguns nos
concedem.
Ser aceito é ser percebido antes de ser entendido.
É ser acolhido antes de ser querido. É ser recebido
antes de ser conhecido. É ser experimentado antes da
experiência. É, pois, um estado de compreensão prévia,
que abre caminho para uma posterior concordância ou
discordância, sem perda do afeto natural por nossa
maneira de ser.
Ser aceito implica mecanismos mais sutis e de
maior alcance do que os que derivam da razão.Implica
intuição; compreensão milagrosa porque antecipatória;
conhecimento efetivo e afetivo do universo interior;
compreensão pela fraqueza; cuidado com as cicatrizes
e nervos expostos, tolerância com delírio, tolices,
medos, desordens, vesícula preguiçosa, medo do
dentista ou disritmia.
Ser aceito é ser feliz. Raro, pois. Quer fazer alguém
feliz? Aceite-a em profundidade. E depois discorde à
vontade. Ela aceitará.
Artur da Távola

TEXTO I
MANDE SEU FUNCIONÁRIO PARA O MAR
Tudo que o aventureiro americano Yvon Chouinard
faz contraria dez entre dez livros de negócios. Dono de
fábrica de roupas e artigos esportivos, ele pergunta a
seus clientes, numa etiqueta estampada em cada roupa:
5 você realmente precisa disto? Alpinista de renome,
surfista e ativista ecológico, ele se levanta de sua mesa
e incita os 350 funcionários da sede da empresa, na
cidade de Ventura, na Califórnia, a deixar seus postos
e pegar suas pranchas de surfe tão logo as ondas
10 sobem. Aos 67 anos de idade, ele vai junto. Resultado:
a empresa, que faturou US$ 270 milhões em 2006, foi
considerada pela revista Fortune a mais cool do mundo,
em uma reportagem de capa.
Isso não quer dizer que seus funcionários sejam
15 preguiçosos, apesar do ambiente maneiro. A equipe é
motivada e gabaritada, como o perfeccionismo do dono
exige. Para cada vaga que abre, a companhia recebe
cerca de 900 currículos - como o do jovem Scott
Robinson, de 26 anos, que, com dois MBAs no bolso e
20 passagens por outras empresas, implorou para ser
aceito como estoquista de uma das lojas (ganhou o
posto). Robinson justificou: "Queria trabalhar numa
companhia conduzida por valores". Que valores são
esses? "Negócios podem ser lucrativos sem perder a
25 alma", diz Chouinard.
Essa alma está no parque de Yosemite, onde, nos
anos 60, Chouinard se reunia com a elite do alpinismo
para escalar paredões de granito. Foi quando começou
a fabricar pinos de escalada de alumínio, reutilizáveis,
30 uma novidade. Vendia-os a US$ 1,50. Em 1972, nascia
a empresa, com o objetivo de criar roupas para esportes
mais duráveis e de pouco impacto ao meio ambiente.
A filosofia do alpinismo - não importa só aonde você
chega, mas como você chega - foi adotada nos
35 negócios. O lucro não seria uma meta, mas a
conseqüência do trabalho bem-feito. A empresa foi
pioneira no uso de algodão orgânico (depois adotado
por outras marcas), fabricou jaquetas com garrafas
plásticas usadas e passou a utilizar poliéster reciclado.
40 Hoje, o filho de Chouinard, Fletcher, de 31 anos,
desenvolve pranchas de surfe sem materiais tóxicos
que diz serem mais leves e resistentes que as atuais.
Chouinard, que se define como um antiempresário, virou
tema de estudo em escolas de negócios. Quando dá
45 palestras em Stanford ou Harvard, não sobra lugar.
Nem de pé.

Revista Época Negócios. jun. 2007. (Adaptado)