Leia o texto para responder às questões de números 26 a 30.

An introduction to Strategic Management

Strategic Management is all about identification and description of the strategies that managers can carry to achieve better performance and a competitive advantage for their organization. An organization is said to have competitive advantage in case its profitability is higher than the average profitability for all companies in its industry.

Strategic management can also be defined as a bundle of decisions and acts which a manager undertakes and which decides the result of the firm’s performance. The manager must have a thorough knowledge and analysis of the general and competitive organizational environment to take right decisions.

The managers should conduct a SWOT Analysis (Strengths, Weaknesses, Opportunities, and Threats) in order to make the best possible utilization of strengths, minimize the organizational weaknesses, make use of arising opportunities from the business environment. They should not ignore the threats either.

Strategic management is nothing but planning for both predictable as well as unfeasible contingencies. It is applicable to both small and large organizations as even the smallest organization faces competition and, by formulating and implementing appropriate strategies, they can attain sustainable competitive advantage. It is a way in which a strategist sets the objectives and proceeds about attaining them. It deals with making and implementing decisions about future direction of an organization. It helps us to identify the direction in which an organization is moving.

(www.managementstudyguide.com/strategic-management.htm. Adaptado)

Leia o texto para responder às questões de números 26 a 30.

An introduction to Strategic Management

Strategic Management is all about identification and description of the strategies that managers can carry to achieve better performance and a competitive advantage for their organization. An organization is said to have competitive advantage in case its profitability is higher than the average profitability for all companies in its industry.

Strategic management can also be defined as a bundle of decisions and acts which a manager undertakes and which decides the result of the firm’s performance. The manager must have a thorough knowledge and analysis of the general and competitive organizational environment to take right decisions.

The managers should conduct a SWOT Analysis (Strengths, Weaknesses, Opportunities, and Threats) in order to make the best possible utilization of strengths, minimize the organizational weaknesses, make use of arising opportunities from the business environment. They should not ignore the threats either.

Strategic management is nothing but planning for both predictable as well as unfeasible contingencies. It is applicable to both small and large organizations as even the smallest organization faces competition and, by formulating and implementing appropriate strategies, they can attain sustainable competitive advantage. It is a way in which a strategist sets the objectives and proceeds about attaining them. It deals with making and implementing decisions about future direction of an organization. It helps us to identify the direction in which an organization is moving.

(www.managementstudyguide.com/strategic-management.htm. Adaptado)

Text 02

British Accents and Dialects: A Rough Guide

Have you ever tried to put on a British accent? The chances are the accent you’re trying to copy is ‘Received Pronunciation’, or standard English – also known as the Queen’s English. Received Pronunciation, or RP, is what most non-Brits are used to hearing as a British accent, often when you switch on the BBC or World Service.

But it’s called the Queen’s English for a reason – hardly anyone in the UK apart from the Queen speaks this way.

The truth is, although it may be called Standard English, it is anything but standard. The British Isles is made up many, many different accents and dialects – more than 37 dialects at the last count. A dialect is a Variety of a language that differs from the standard language, in this case RP. Dialects can vary regionally – depending on where in the country a person is from, as well as socially.

[…]

Types of British Accents – Cockney

This is one of the UK’s most famous dialects, and it goes hand in hand with London. It came about as the dialect of the London working classes, especially in the poorer East End of the city. The Cockney dialect also gave us Rhyming Slang, and you can still hear plenty of market traders round the East End shouting out in Cockney from their stalls. With the Cockney accent, there are lots of ‘glottal stops’, and the ‘th’ sound frequently changes to an ‘f’ sound. There have also been some famously terrible attempts at the Cockney dialect – here’s Dick Van Dyke to show you how not to do it!

Text adapted from: <https:englishlive.ef.com/en/blog/English-in-the-real-world/rough-guide-british-dialects/>

Text 02

British Accents and Dialects: A Rough Guide

Have you ever tried to put on a British accent? The chances are the accent you’re trying to copy is ‘Received Pronunciation’, or standard English – also known as the Queen’s English. Received Pronunciation, or RP, is what most non-Brits are used to hearing as a British accent, often when you switch on the BBC or World Service.

But it’s called the Queen’s English for a reason – hardly anyone in the UK apart from the Queen speaks this way.

The truth is, although it may be called Standard English, it is anything but standard. The British Isles is made up many, many different accents and dialects – more than 37 dialects at the last count. A dialect is a Variety of a language that differs from the standard language, in this case RP. Dialects can vary regionally – depending on where in the country a person is from, as well as socially.

[…]

Types of British Accents – Cockney

This is one of the UK’s most famous dialects, and it goes hand in hand with London. It came about as the dialect of the London working classes, especially in the poorer East End of the city. The Cockney dialect also gave us Rhyming Slang, and you can still hear plenty of market traders round the East End shouting out in Cockney from their stalls. With the Cockney accent, there are lots of ‘glottal stops’, and the ‘th’ sound frequently changes to an ‘f’ sound. There have also been some famously terrible attempts at the Cockney dialect – here’s Dick Van Dyke to show you how not to do it!

Text adapted from: <https:englishlive.ef.com/en/blog/English-in-the-real-world/rough-guide-british-dialects/>

Text 02

British Accents and Dialects: A Rough Guide

Have you ever tried to put on a British accent? The chances are the accent you’re trying to copy is ‘Received Pronunciation’, or standard English – also known as the Queen’s English. Received Pronunciation, or RP, is what most non-Brits are used to hearing as a British accent, often when you switch on the BBC or World Service.

But it’s called the Queen’s English for a reason – hardly anyone in the UK apart from the Queen speaks this way.

The truth is, although it may be called Standard English, it is anything but standard. The British Isles is made up many, many different accents and dialects – more than 37 dialects at the last count. A dialect is a Variety of a language that differs from the standard language, in this case RP. Dialects can vary regionally – depending on where in the country a person is from, as well as socially.

[…]

Types of British Accents – Cockney

This is one of the UK’s most famous dialects, and it goes hand in hand with London. It came about as the dialect of the London working classes, especially in the poorer East End of the city. The Cockney dialect also gave us Rhyming Slang, and you can still hear plenty of market traders round the East End shouting out in Cockney from their stalls. With the Cockney accent, there are lots of ‘glottal stops’, and the ‘th’ sound frequently changes to an ‘f’ sound. There have also been some famously terrible attempts at the Cockney dialect – here’s Dick Van Dyke to show you how not to do it!

Text adapted from: <https:englishlive.ef.com/en/blog/English-in-the-real-world/rough-guide-british-dialects/>

Text 02

British Accents and Dialects: A Rough Guide

Have you ever tried to put on a British accent? The chances are the accent you’re trying to copy is ‘Received Pronunciation’, or standard English – also known as the Queen’s English. Received Pronunciation, or RP, is what most non-Brits are used to hearing as a British accent, often when you switch on the BBC or World Service.

But it’s called the Queen’s English for a reason – hardly anyone in the UK apart from the Queen speaks this way.

The truth is, although it may be called Standard English, it is anything but standard. The British Isles is made up many, many different accents and dialects – more than 37 dialects at the last count. A dialect is a Variety of a language that differs from the standard language, in this case RP. Dialects can vary regionally – depending on where in the country a person is from, as well as socially.

[…]

Types of British Accents – Cockney

This is one of the UK’s most famous dialects, and it goes hand in hand with London. It came about as the dialect of the London working classes, especially in the poorer East End of the city. The Cockney dialect also gave us Rhyming Slang, and you can still hear plenty of market traders round the East End shouting out in Cockney from their stalls. With the Cockney accent, there are lots of ‘glottal stops’, and the ‘th’ sound frequently changes to an ‘f’ sound. There have also been some famously terrible attempts at the Cockney dialect – here’s Dick Van Dyke to show you how not to do it!

Text adapted from: <https:englishlive.ef.com/en/blog/English-in-the-real-world/rough-guide-british-dialects/>

Text 02

British Accents and Dialects: A Rough Guide

Have you ever tried to put on a British accent? The chances are the accent you’re trying to copy is ‘Received Pronunciation’, or standard English – also known as the Queen’s English. Received Pronunciation, or RP, is what most non-Brits are used to hearing as a British accent, often when you switch on the BBC or World Service.

But it’s called the Queen’s English for a reason – hardly anyone in the UK apart from the Queen speaks this way.

The truth is, although it may be called Standard English, it is anything but standard. The British Isles is made up many, many different accents and dialects – more than 37 dialects at the last count. A dialect is a Variety of a language that differs from the standard language, in this case RP. Dialects can vary regionally – depending on where in the country a person is from, as well as socially.

[…]

Types of British Accents – Cockney

This is one of the UK’s most famous dialects, and it goes hand in hand with London. It came about as the dialect of the London working classes, especially in the poorer East End of the city. The Cockney dialect also gave us Rhyming Slang, and you can still hear plenty of market traders round the East End shouting out in Cockney from their stalls. With the Cockney accent, there are lots of ‘glottal stops’, and the ‘th’ sound frequently changes to an ‘f’ sound. There have also been some famously terrible attempts at the Cockney dialect – here’s Dick Van Dyke to show you how not to do it!

Text adapted from: <https:englishlive.ef.com/en/blog/English-in-the-real-world/rough-guide-british-dialects/>