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Text 2
Corporations can now find out exactly how you think
through the science of neuromarketing. Advertisers
are currently collaborating with scientists to test their
products directly on our brains. Some experts believe
that one in ten TV commercials have already been
designed using neuromarketing.
The reasons are obvious. The technique allows companies to discover exactly what people like about their
products. For example, when we eat a type of potato
chip, it may be the color, the flavor, or the pleasant
noise it makes when you crunch it in your mouth that
we like most.
In order to tap into what’s going on in consumers’
brains, it all begins in laboratories and office buildings.
Groups of volunteers submit themselves to a simple
process. Wearing a special headset called an electrode cap, they watch commercials or test products. The
caps allow researchers to monitor brain activity. When
something attracts the attention of the volunteers,
this is highlighted on a computer.
They literally use this device to read the minds of their
volunteers. This may sound a little scary, but advertisers are just tapping into our existing thoughts and
desires. And that’s what advertisers have always tried
to do.
Previously, companies would give people a survey or
questionnaire to complete in order to research their
customers. The problem was that people didn’t always
tell the truth. They may not want to be critical of a
product or advertisement because they don’t want to
upset the interviewer. The electrode cap overcomes
this problem. It shows when someone really is interested in something.
Neuromarketing is also used to develop packaging
for the world’s most famous brands. The aim is to
make their products stand out in a busy marketplace.
This will become standard as more companies capitalize on the technology. With millions invested in
advertising, companies simply cannot afford to hope
that their ads and products will be a success. If they
can find out what we think first, and change their
products to make them more successful, they will
quickly pay off the high cost of neuromarketing and
dominate their market.
( ) A minority of advertisements already use neuromarketing.
( ) Neuromarketing can only be used on food or drink products.
( ) Scientists refuse to work with companies on neuromarketing projects.
( ) Neuromarketing allows companies to discover exactly what people like about their products.
Choose the alternative which presents the correct sequence, from top to bottom.
Provas
Questão presente nas seguintes provas
Text 1
Chapecó is a municipality in the state of Santa Catarina, in the Southern Region of Brazil. Being a major
industrial, financial and educational center, it is a major
producer of industrialized food products. Considered
a medium city, with a population estimated at 224,013
inhabitants, it is among the four most important cities
in the state. It belongs to the Meso-region of Western
Santa Catarina and to the Microregion of Chapecó.
Distant 550 km.......................the state capital,
Florianópolis, it is Headquarters of the Metropolitan
Region.......................Chapecó, and exerts significant
influence not....................... in the Catarinense West
but.......................in the Northwest Rio Grande do Sul
and Southwest of Paraná, from an economic, cultural,
or political point of view.
Chapecó became known worldwide through its association football club Chapecoense and the aftermath
of LaMia Flight 2933 which killed 71, including most of
the team’s roster and staff.
With the titles of “Brazil’s agribusiness capital” and
“Brazil’s business tourism capital”, the planned town
constructed in the form of a chess grid also has
universities attracting students from all over Brazil.
The main educational institutions are UFFS, UCEFF,
UNOCHAPECÓ, UNOESC and UDESC.
This region of the state is home of some of the largest
meat processing and exporting industrial enterprises
such as Sadia and Seara Foods; the farmers are organized in agricultural cooperatives. Chapecó is known
as a Brazilian agro-industrial capital, specialized in
pork, poultry and technology involved. The city is
headquarters of Aurora Central Cooperative Archived
2016-11-23 at the Wayback Machine and has a plant of
BRF S.A. since 1973.
Other major economic sectors are metal mechanics
specialized in equipment for slaughterhouses and
transportation, plastics and packaging, furniture, beverages, software development and biotechnology.
Civil construction and trade are also important source
of income.
source: https://en.wikipedia.org
Provas
Questão presente nas seguintes provas
Text 1
Chapecó is a municipality in the state of Santa Catarina, in the Southern Region of Brazil. Being a major
industrial, financial and educational center, it is a major
producer of industrialized food products. Considered
a medium city, with a population estimated at 224,013
inhabitants, it is among the four most important cities
in the state. It belongs to the Meso-region of Western
Santa Catarina and to the Microregion of Chapecó.
Distant 550 km.......................the state capital,
Florianópolis, it is Headquarters of the Metropolitan
Region.......................Chapecó, and exerts significant
influence not....................... in the Catarinense West
but.......................in the Northwest Rio Grande do Sul
and Southwest of Paraná, from an economic, cultural,
or political point of view.
Chapecó became known worldwide through its association football club Chapecoense and the aftermath
of LaMia Flight 2933 which killed 71, including most of
the team’s roster and staff.
With the titles of “Brazil’s agribusiness capital” and
“Brazil’s business tourism capital”, the planned town
constructed in the form of a chess grid also has
universities attracting students from all over Brazil.
The main educational institutions are UFFS, UCEFF,
UNOCHAPECÓ, UNOESC and UDESC.
This region of the state is home of some of the largest
meat processing and exporting industrial enterprises
such as Sadia and Seara Foods; the farmers are organized in agricultural cooperatives. Chapecó is known
as a Brazilian agro-industrial capital, specialized in
pork, poultry and technology involved. The city is
headquarters of Aurora Central Cooperative Archived
2016-11-23 at the Wayback Machine and has a plant of
BRF S.A. since 1973.
Other major economic sectors are metal mechanics
specialized in equipment for slaughterhouses and
transportation, plastics and packaging, furniture, beverages, software development and biotechnology.
Civil construction and trade are also important source
of income.
source: https://en.wikipedia.org
1. Meat processing, metal mechanics and civil construction are the only sources of income.
2. Chapecó has its location in the west part of the state of Santa Catarina.
3. The Universidade Federal da Fronteira Sul is one of the main educational institutions in Chapecó.
4. Sadia and Seara’s food are famous enterprises for their technology on slaughterhouses.
Choose the alternative which contains the correct sentences.
Provas
Questão presente nas seguintes provas
Text 1
Chapecó is a municipality in the state of Santa Catarina, in the Southern Region of Brazil. Being a major
industrial, financial and educational center, it is a major
producer of industrialized food products. Considered
a medium city, with a population estimated at 224,013
inhabitants, it is among the four most important cities
in the state. It belongs to the Meso-region of Western
Santa Catarina and to the Microregion of Chapecó.
Distant 550 km.......................the state capital,
Florianópolis, it is Headquarters of the Metropolitan
Region.......................Chapecó, and exerts significant
influence not....................... in the Catarinense West
but.......................in the Northwest Rio Grande do Sul
and Southwest of Paraná, from an economic, cultural,
or political point of view.
Chapecó became known worldwide through its association football club Chapecoense and the aftermath
of LaMia Flight 2933 which killed 71, including most of
the team’s roster and staff.
With the titles of “Brazil’s agribusiness capital” and
“Brazil’s business tourism capital”, the planned town
constructed in the form of a chess grid also has
universities attracting students from all over Brazil.
The main educational institutions are UFFS, UCEFF,
UNOCHAPECÓ, UNOESC and UDESC.
This region of the state is home of some of the largest
meat processing and exporting industrial enterprises
such as Sadia and Seara Foods; the farmers are organized in agricultural cooperatives. Chapecó is known
as a Brazilian agro-industrial capital, specialized in
pork, poultry and technology involved. The city is
headquarters of Aurora Central Cooperative Archived
2016-11-23 at the Wayback Machine and has a plant of
BRF S.A. since 1973.
Other major economic sectors are metal mechanics
specialized in equipment for slaughterhouses and
transportation, plastics and packaging, furniture, beverages, software development and biotechnology.
Civil construction and trade are also important source
of income.
source: https://en.wikipedia.org
Provas
Questão presente nas seguintes provas
Text 1
Chapecó is a municipality in the state of Santa Catarina, in the Southern Region of Brazil. Being a major
industrial, financial and educational center, it is a major
producer of industrialized food products. Considered
a medium city, with a population estimated at 224,013
inhabitants, it is among the four most important cities
in the state. It belongs to the Meso-region of Western
Santa Catarina and to the Microregion of Chapecó.
Distant 550 km.......................the state capital,
Florianópolis, it is Headquarters of the Metropolitan
Region.......................Chapecó, and exerts significant
influence not....................... in the Catarinense West
but.......................in the Northwest Rio Grande do Sul
and Southwest of Paraná, from an economic, cultural,
or political point of view.
Chapecó became known worldwide through its association football club Chapecoense and the aftermath
of LaMia Flight 2933 which killed 71, including most of
the team’s roster and staff.
With the titles of “Brazil’s agribusiness capital” and
“Brazil’s business tourism capital”, the planned town
constructed in the form of a chess grid also has
universities attracting students from all over Brazil.
The main educational institutions are UFFS, UCEFF,
UNOCHAPECÓ, UNOESC and UDESC.
This region of the state is home of some of the largest
meat processing and exporting industrial enterprises
such as Sadia and Seara Foods; the farmers are organized in agricultural cooperatives. Chapecó is known
as a Brazilian agro-industrial capital, specialized in
pork, poultry and technology involved. The city is
headquarters of Aurora Central Cooperative Archived
2016-11-23 at the Wayback Machine and has a plant of
BRF S.A. since 1973.
Other major economic sectors are metal mechanics
specialized in equipment for slaughterhouses and
transportation, plastics and packaging, furniture, beverages, software development and biotechnology.
Civil construction and trade are also important source
of income.
source: https://en.wikipedia.org
( ) Chapecó is considered a major industrial, financial and educational center.
( ) Florianópolis is 550km far from Chapecó.
( ) Chapecoense is the largest meat importing industrial enterprises.
( ) Chapecó became known worldwide because of a plane crash.
Choose the alternative which presents the correct sequence, from top to bottom.
Provas
Questão presente nas seguintes provas
Text CG4A1-II
In the United Kingdom (UK), cyberattacks continue to
have serious consequences for government organisations, public
services and people’s lives, undermining the value for money of
government expenditure in affected services and systems.
The cyber threat to the government is severe and
advancing quickly. In response, the Cabinet Office has published
and started leading work to implement the first cyber strategy for
government.
However, progress is slow and cyber incidents with a
significant impact on government and public services are likely
to happen regularly, not least because of the growing cyber
threat. The government’s cyber resilience levels are lower than it
previously estimated. The resilience of the hundreds of ageing
legacy IT systems that departments still use is likely to be worse.
To avoid serious incidents, build resilience and protect the
value for money of its operations, government must catch up with
the acute cyber threat it faces. The government will continue to
find it difficult to do so until it successfully addresses the longstanding shortage of cyber skills, strengthens accountability for
cyber risk, and better manages the risks posed by legacy IT.
Internet: < nao.org.uk> (adapted).
Provas
Questão presente nas seguintes provas
Text CG4A1-II
In the United Kingdom (UK), cyberattacks continue to
have serious consequences for government organisations, public
services and people’s lives, undermining the value for money of
government expenditure in affected services and systems.
The cyber threat to the government is severe and
advancing quickly. In response, the Cabinet Office has published
and started leading work to implement the first cyber strategy for
government.
However, progress is slow and cyber incidents with a
significant impact on government and public services are likely
to happen regularly, not least because of the growing cyber
threat. The government’s cyber resilience levels are lower than it
previously estimated. The resilience of the hundreds of ageing
legacy IT systems that departments still use is likely to be worse.
To avoid serious incidents, build resilience and protect the
value for money of its operations, government must catch up with
the acute cyber threat it faces. The government will continue to
find it difficult to do so until it successfully addresses the longstanding shortage of cyber skills, strengthens accountability for
cyber risk, and better manages the risks posed by legacy IT.
Internet: < nao.org.uk> (adapted).
Provas
Questão presente nas seguintes provas
Text CG4A1-II
In the United Kingdom (UK), cyberattacks continue to
have serious consequences for government organisations, public
services and people’s lives, undermining the value for money of
government expenditure in affected services and systems.
The cyber threat to the government is severe and
advancing quickly. In response, the Cabinet Office has published
and started leading work to implement the first cyber strategy for
government.
However, progress is slow and cyber incidents with a
significant impact on government and public services are likely
to happen regularly, not least because of the growing cyber
threat. The government’s cyber resilience levels are lower than it
previously estimated. The resilience of the hundreds of ageing
legacy IT systems that departments still use is likely to be worse.
To avoid serious incidents, build resilience and protect the
value for money of its operations, government must catch up with
the acute cyber threat it faces. The government will continue to
find it difficult to do so until it successfully addresses the longstanding shortage of cyber skills, strengthens accountability for
cyber risk, and better manages the risks posed by legacy IT.
Internet: < nao.org.uk> (adapted).
Provas
Questão presente nas seguintes provas
Text CG4A1-II
In the United Kingdom (UK), cyberattacks continue to
have serious consequences for government organisations, public
services and people’s lives, undermining the value for money of
government expenditure in affected services and systems.
The cyber threat to the government is severe and
advancing quickly. In response, the Cabinet Office has published
and started leading work to implement the first cyber strategy for
government.
However, progress is slow and cyber incidents with a
significant impact on government and public services are likely
to happen regularly, not least because of the growing cyber
threat. The government’s cyber resilience levels are lower than it
previously estimated. The resilience of the hundreds of ageing
legacy IT systems that departments still use is likely to be worse.
To avoid serious incidents, build resilience and protect the
value for money of its operations, government must catch up with
the acute cyber threat it faces. The government will continue to
find it difficult to do so until it successfully addresses the longstanding shortage of cyber skills, strengthens accountability for
cyber risk, and better manages the risks posed by legacy IT.
Internet: < nao.org.uk> (adapted).
I According to the text, cyber incidents are compromising the efficiency of public spending in the UK.
II It can be correctly concluded from the text that the strategy mentioned in the second paragraph was not implemented earlier by the UK government because it believed that its levels of cyber resilience were higher than they actually were.
III The text implies that, in the near future, no significant improvement is foreseen in the UK government’s capacity to protect itself from cyberattacks.
Choose the correct option.
Provas
Questão presente nas seguintes provas
Text CG4A1-II
In the United Kingdom (UK), cyberattacks continue to
have serious consequences for government organisations, public
services and people’s lives, undermining the value for money of
government expenditure in affected services and systems.
The cyber threat to the government is severe and
advancing quickly. In response, the Cabinet Office has published
and started leading work to implement the first cyber strategy for
government.
However, progress is slow and cyber incidents with a
significant impact on government and public services are likely
to happen regularly, not least because of the growing cyber
threat. The government’s cyber resilience levels are lower than it
previously estimated. The resilience of the hundreds of ageing
legacy IT systems that departments still use is likely to be worse.
To avoid serious incidents, build resilience and protect the
value for money of its operations, government must catch up with
the acute cyber threat it faces. The government will continue to
find it difficult to do so until it successfully addresses the longstanding shortage of cyber skills, strengthens accountability for
cyber risk, and better manages the risks posed by legacy IT.
Internet: < nao.org.uk> (adapted).
Provas
Questão presente nas seguintes provas
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