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Choice is our ability to make decisions when presented with two or more options. The psychology of choice explores why we subconsciously make the decisions we do, what motivates those decisions, and what needs these decisions are meant to satisfy.
I don’t know about you, but I get stressed when someone asks me what I want for lunch. Food delivery apps give us hundreds of restaurants willing to bring our meals right to our door. Entertainment apps give us thousands of movie titles to choose from on a Friday night.
We live in an unprecedented age of options. And that can make choice difficult.
Choice is the purest expression of free will – the freedom to choose allows us to shape our lives exactly how we wish (provided we have the resources to do so).
But choice is difficult because it also represents sacrifice. Choosing something inherently means giving up something else – something we might want tomorrow, or next week – and that won’t be available to us if we don’t grab it today.
All choices are made to satisfy five basic needs: survival, love and belonging, power, freedom, and fun.
De acordo com o texto, o gesto de fazer escolhas na vida envolve
