Leia o quadrinho publicado após a morte de Ozzy Osbourne e um texto sobre um de seus shows para responder a questão.

Rock singer leaves D.M. with a bat taste in mouth
Rock Singer Ozzy Osbourne left Des Moines Thursday with a $39,000 haul from a concert at Veterans Memorial Auditorium, a four-day supply of rabies vaccine and a bat taste in his mouth.
Osbourne reportedly put a dead bat in his mouth, bit its head off and threw it back into the crowd of about 5,000 at the auditorium Wednesday night.
Some skeptics think the whole thing was a publicity stunt – even the taking of the first of a series of five rabies shots at a Des Moines hospital after the concert.
No trecho do último parágrafo — the whole thing was a publicity stunt —, o termo destacado se refere