Texts for question 59

https://www.digitaltripathi.com/ad-library/daihatsu-hijet-printad-picks-up-five-times-more-women-than-a-lamborghini/. Acesso em 05.02.2026

“Teaching as a social practice sees education not as the mere transmission of knowledge, but as a set of social, cultural, and political activities in which language is a tool for participation, identity formation, and critical engagement with the world.”

GIROUX, Henry A. Pedagogy and the Politics of Hope: Theory, Culture, and Schooling: A Critical Reader. Boulder, Colo.: Westview Press, 1997.

A Brazilian high school teacher develops a classroom activity establishing a relation between Giroux’s ideas and the 1996 Daihatsu Hijet advertisement. Which activities would be most appropriate for this connection?

1- They inform students about the use of the verb without subject, which it is not part of standard English and how language works in an informal context and why it is important to use it in ads.

2- They ask students to observe the use of the comparative form without the adjective, provide multiple examples, and then ask them to do a sentence level exercise to show how the students could apply that structure.

3- They explain to students why the advertisement compares a Daihatsu Hijet to a Lamborghini and how women are used in many car advertisements.

4- They show other car ads and ask students, divided into groups, to identify the humorous effect and which established ideas are subverted in the advertisement.

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